HomeMountain BikeSinyard to vary function at Specialised

Sinyard to vary function at Specialised

A titan of the mountain biking trade has modified roles on the firm he based 48 years in the past.

One of many unique mountain biking innovators has handed over the reins at Specialised.

Mike Sinyard is disengaging from his place as Specialised CEO, however will stay in a chairperson capability on the firm he based 48 years in the past.

A part of the unique Northern Californian scene that incubated mountain biking, Sinyard constructed Specialised from a house enterprise into a global biking empire. The corporate’s product portfolio is immense and its dedication to R&D features a wind tunnel.

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The brand new CEO is a real engineer

Deep into his fourth decade on the helm of Specialised, Sinyard has lastly initiated a succession plan. And it entails a brand new British CEO, who shouldn’t be a legacy bicycle trade worker.

Specialised’s new CEO strikes to the corporate from Dyson, the house cleansing and equipment specialist. Scott Maguire is a College of Glasgow graduate and spent 18 years with Dyson, primarily in R&D and engineering positions.

With a deep understanding of design, engineering, and sourcing, Maguire ought to simply transition from his earlier function as COO of Dyson, to that of Specialised CEO.

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Sinyard isn’t ‘leaving’

Because the mountain bike and broader biking trade proceed to be mired with provide chain points, Maguire’s expertise might assist unlock extra seamless product provide.

A major a part of Dyson’s enterprise is about packaging electrical motors in residence cleansing and comfort home equipment. And the commonalities between these designs, which prioritize lightness and compact dimensions, are relevant to e-bikes.

Even on the age of 72, Sinyard will proceed to work apace in his new function. “I’ve extra vitality now than ever. With Scott approaching board to run the enterprise, I can deal with higher serving riders, offering them with merchandise, companies, and experiences they’ve by no means dreamed of.”



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