HomeMountain BikeManagement at Kitsbow (celebrating Ladies's Historical past Month)

Management at Kitsbow (celebrating Ladies’s Historical past Month)

For many people who work at Kitsbow like myself, on a everyday foundation I do not actually discover that about half of our group identifies as feminine: 53% to be precise. 

It is our regular. It takes a day like Worldwide Ladies’s Day, for me to recollect how uncommon that’s…


For context, the workforce in attire manufacturing within the U.S. is 61% feminine general. Research of the attire and retail attire corporations within the Fortune 1000 reveal that ladies occupy 73% of the entry-level worker base within the style trade.

It is not clear why males (and employees that don’t determine as both males or ladies) do not fulfill these jobs and careers in attire and style on the similar charge as ladies, however they don’t. 

Whereas the general inhabitants of the U.S. is 51% feminine, ladies are doing extra of the work in our trade.

However not at Kitsbow. At Kitsbow, the load is shared. It’s actually simply as probably that the stitching machine is operated by a person as by a girl (or by the 11% of our workforce figuring out as neither).

Whereas we won’t totally clarify, not to mention show why Kitsbow has gender parity, we imagine it’s partially a logical results of our inclusive hiring practices — we ignore virtually all conventional candidate components corresponding to credentials and formal schooling and concentrate on potential ability and match with our values. 

Gender, age, sexual orientation, pores and skin colour will not be a consider our hiring course of. When you can and need to assist, we welcome all people. 

But I imagine the biggest issue is management. These research of the style trade additionally point out that simply 12.5% of the trade is led by ladies.

However not at Kitsbow. Present state of affairs:

– Product design is led by a girl

– Product building is led by a girl.

– Our advertising and marketing group consists solely of girls.

50% of the senior leaders operating the corporate are ladies. 

And never as a result of we got down to obtain any of those metrics, however as a result of these people have been completely probably the most certified human for his or her function. 


We’re not completed. Our product line doesn’t (but) fulfill the wants of girls, since we put the male buyer first for a lot of our first decade. But ladies are 46% of the customers within the outside (and 51% of the general inhabitants). So we have got some work to do, and we’re dedicated to offering ladies with extra selection, extra sizes, and extra efficiency.

As a part of that journey, we introduced an incredible MTB quick for ladies, on Worldwide Ladies’s Day. 

It’s the better of our years of expertise of designing and making shorts, it incorporates suggestions from ladies, it was designed by ladies, and the group that makes this particular product in Previous Fort, NC is two-thirds ladies.

You possibly can see it right here

Because of all of our group for making this milestone come true.



Be part of Our Trigger

Get related to our journey: Join e mail right here. Purchase a product or two right here

Go to us in North Carolina on the Previous Fort Experience Home for a manufacturing facility tour and to see the magic for your self. Experience our trails, hike the ridges, and fish within the streams of the Different Pisgah. Meet our group



Use the facility of your buying not solely to get pleasure from premium high quality merchandise that final for years and maintain the earth, but additionally make use of superior folks in an exquisite group. 

And we’re at all times in search of extra expertise and artisans. Ship your mates, household, and greatest candidates to hitch our group right here.

Assist us change an trade, construct a group, and save the world.



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