Following the lockdowns of the COVID-19 pandemic in 2020, some experiences confirmed that fitness center memberships fell by practically 40 %, resulting in an estimated $15.6 billion loss in income by October 2020.
In November 2020, the Group Gyms Coalition (CGC) — a collective of health shops, together with Anytime Health, CrossFit, Orangetheory Health, and Planet Health, which characterize “greater than 15,000 neighborhood gyms and health services throughout the US that serve over 25 million members” — was based in an try and foyer Congress for monetary reduction in an unprecedented time.
It’s time for all People to acknowledge that Health is Important.
On Feb. 21, 2023, the CGC introduced the launch of the “Health is Important” marketing campaign as a part of its commitments to the White Home Convention on Starvation, Diet and Well being.
Proud to collaborate with the White Home Convention on Starvation, Diet and Well being! #WHConfHungerHealth #fitnessisessential pic.twitter.com/SsSIx1pFNZ
— Group Gyms Coalition (@GymsCoalition) September 28, 2022
[Related: CrossFit Announces Partnership With Chipotle for 2023 Open]
Per their press launch, the elements of the marketing campaign embody training concerning the “optimistic results of bodily exercise and health on psychological well being and well-being” and elevated entry to assets that embody the next:
- Free day passes at CGC members’ health services
- Health purpose and physique intelligence consultations
The “Health is Important” marketing campaign intends to “reinforce the Division of Well being and Human Providers’ Transfer Your Approach® marketing campaign,” which goals to make use of the second version of the Bodily Exercise Pointers for People as a technique to enhance individuals’s bodily exercise ranges and thereby lead more healthy life.
“CGC members will elevate consciousness with neighborhood leaders and policymakers about steps they’ll take to encourage bodily exercise and health in communities throughout the nation,” in response to the CGC press launch.
Since its founding, the CGC has been efficient at a legislative stage in serving to gyms get well from the monetary losses sustained throughout the COVID-19 pandemic. The congressional Fitness center Mitigation and Survival (GYMS) Act of 2021 was launched on Feb. 5, 2021, by U.S. Representatives Mike Quigley (IL-05, Democrat) and Brian Fitzpatrick (PA-01, Republican) and garnered 164 co-sponsors.
The GYMS Act was subsequently sponsored by senator Tammy Duckworth (IL, Democrat) and launched to the Senate on Could 13, 2021, when it was learn twice and referred to the Committee on Small Enterprise and Entrepreneurship. It has 29 co-sponsors within the Senate on the time of this text’s publication.
Do not take your well being without any consideration. Get wholesome by getting match! #fitnessisessential https://t.co/k5Dm0SygRd
— Group Gyms Coalition (@GymsCoalition) February 21, 2023
The GYMS Act of 2021 “authorizes the Small Enterprise Administration to make preliminary and supplemental grants to privately owned health services that primarily present well being or health companies,” with out exceeding $25 million to any recipient to assist pay for enterprise bills.
FitnessisEssential.org serves because the marketing campaign’s “central hub for public outreach,’ which goals to “elevate consciousness about why health is crucial for total bodily and psychological well being.”
Featured picture: @GymsCoalition on Twitter
