Lab MGMT, an company representing elite athletes in CrossFit, is becoming a member of forces with brokers Matt O’Keefe and Daniel Robbins of Title Sports activities Group in a merger that shall be stay on Jan. 1, 2023.
The corporate’s identify will stay Lab MGMT. The merger intends to make sure a powerful workforce able to offering the absolute best illustration for every athlete throughout their profession and past.
“Combining our sources and rising our workforce will permit us to care for extra individuals in the long term,” O’Keefe wrote to BarBend by way of e-mail. “And every thing we do, and can do shifting ahead, is about serving to individuals and manufacturers develop.”
The corporate goals to department out into conventional sports activities whereas staying true to its roots inside CrossFit.
[Related: Tia-Clair Toomey and Shane Orr Give a Tour of Their Home Gym in Australia]
The Way forward for Lab MGMT
Going ahead, there are 4 co-owners at Lab: Jason St. Clair, Matt O’Keefe, Cooper Mash, and Daniel Robbins. Every one offered BarBend with their perspective on the merger by way of e-mail.
St. Clair began Lab MGMT in 2012, with Josh Bridges and Camille Leblanc-Bazinet because the earliest purchasers. As a former skilled baseball participant and MLB agent, St. Clair is aware of that it takes a devoted workforce on the advertising and marketing facet of issues to construct an athlete’s model.
“After 10 years of expertise from either side on this house, there is a chance to deliver extra heads collectively and provides our purchasers the most effective alternatives to assist construct athlete ‘manufacturers’ that may proceed to develop past their profession,” St. Clair wrote. “I’m excited to create probably the greatest communities of athlete illustration and thrilled to proceed to assist the ecosystem develop.”
O’Keefe is probably the most high-profile of this group, not less than with regards to CrossFit. He’s been concerned on the company facet of the game with 4 CrossFit Video games champions (Mat Fraser, Tia-Clair Toomey, Katrín Davíðsdóttir, and Justin Medeiros) whereas they have been amid their championship runs.
“This has been a very long time coming,” O’Keefe wrote concerning the merger. “I’ve recognized Jason and Cooper for a very long time and have a ton of admiration and respect for them, each professionally and personally. We’re completely aligned on tradition, values, and other people. We’re making this transfer as a result of, collectively as one workforce, it’s higher for the individuals we look after in our work.”
Marsh was mentored below St. Clair for 3 years earlier than taking the reins of Lab MGMT. He has helped increase the corporate into conventional sports activities and constructed the CrossFit roster, the place he has discovered himself for the previous two years.
“I’m honored to get into the trenches with Daniel and O’Keefe, alongside my longtime mentor and accomplice, Jason [St. Clair],” Marsh wrote. “We’ve been working in direction of turning into an elite, all-inclusive sports activities advertising and marketing company, and I feel this helps us pool sources to proceed on that journey.”
Robbins began off interning for O’Keefe earlier than he labored his means into a job as a full-time agent. He now leads their roster of athletes and can proceed in an analogous function.
“We’re at a degree the place if we wish to develop for our purchasers, we might want to scale the enterprise, and this can be a nice alternative to do this with good individuals,” Robbins wrote. “Our aim is to maximise alternatives and development for our purchasers. Merging provides us the power to develop into different sports activities and double down on our presence within the CrossFit house.”
The Remainder of the Staff
At present, two different brokers are working at Lab MGMT: Zach Lengthy and Deb Graff. They work alongside Michelle Lee, who’s chargeable for enterprise growth.
Though there are 4 house owners, Marsh and Robbins appear to be the extra ahead dealing with, whereas St.Clair and O’Keefe shall be in additional supporting roles behind the scenes.
“Cooper and Daniel are the longer term. They’ve already completed a ton of their careers as brokers,” O’Keefe wrote. “They’re really world-class. I do know I converse for Jason once I say our function is to assist them the place they want us and get out of the way in which to provide them house to develop with our workforce. Numerous the work you’ve got seen from us through the years has their fingerprints throughout it.”
Marsh shared that there’ll probably be a major addition to the roster quickly, however he was not prepared to offer any extra particulars.
Right here is the present roster of CrossFit athletes that Lab represents:
| CrossFit Girls | CrossFit Males |
| Alexis Raptis | Brent Fikowski |
| Amanda Barnhart | Christian Harris |
| Anikha Greer | Cole Sager |
| Bethany Shadburne | Dallin Pepper |
| Brooke Wells | Jake Marconi |
| Colleen Fotsch | Jayson Hopper |
| Danielle Brandon | Josh Bridges |
| Ellie Turner | Justin Medeiros |
| Emma Cary | Nick Mathew |
| Charge Saghafi | Patrick Vellner |
| Stephanie Chung | Mat Fraser |
| Sydney Wells | David Bradley |
| Katrin Davidsdottir | |
| Lauren Fisher | |
| Kristi O’Connell | |
| Baylee Rayl | |
| Annie Thorisdottir |
“Lab at present does advertising and marketing illustration for baseball, golf, and soccer gamers, in addition to Olympians,” Marsh wrote. “Our aim is to proceed to construct in conventional sports activities, in addition to motion sports activities, all whereas nonetheless holding a powerful presence in CrossFit as it’s a huge ardour for us.”
Right here is the present roster of non-CrossFit athletes at Lab:
| Outdoors CrossFit |
| Scott Stallings – Golf |
| Josh Hader – Baseball |
| Mattie Rogers – Olympic Lifting |
| Georganne Moline – Monitor and Discipline |
| Brittany Wilson – Soccer |
| Rob Kearney – Strongman |
Extra CrossFit Content material
Compensate for the most recent CrossFit tales from BarBend beneath:
Featured Picture: @justinmedeiros34 on Instagram
